Jena Holliday
Jena Holliday is a passionate and imaginative creative strategist, illustrator, storyteller, and founder of Spoonful of Faith, a studio rooted in art, storytelling, and heart-led marketing strategy.
I started my career in marketing and content strategy, working with national retailers and media brands before taking a leap of faith to build something of my own.
In the early days, I spent late nights and nap times running a small Etsy shop and creating illustrations that reflected my faith, motherhood, and belief in the power of community. That passion grew into a nationally recognized creative studio—one that now blends design, digital marketing, content creation, and joyful storytelling to connect people through meaningful work. Over the past decade, I’ve worked with brands like Target, Aerie, Penguin Random House, and HarperCollins, contributed to campaigns and content initiatives, and authored and illustrated books that encourage both kids and adults to embrace creativity and their own unique voice.
I’m especially inspired by women, family, faith, and the beautifully diverse world around us.
And I’m passionate about using my skills to help others—whether that’s through partnerships, consulting, community initiatives, or launching new ideas that make a difference.
Today, my work lives at the intersection of storytelling and strategy. Whether I’m leading a marketing campaign, illustrating a book, or developing creative content for purpose-driven brands, my goal is the same: to create with intention and inspire connection, creativity, and hope in our everyday lives.
Selected Collaborations & Features: MPLS Mag || People || Aerie || Penguin Random House || Good Morning America || Target || Harper Collins Publishing || Artful Living || Wall Street Journal || Netflix Family || Nylon Mag || Freelance Wisdom || Essence || Yahoo || Jamie Ivey || Go & Tell Gals || Mini Maven Mag || WomenWhoDraw || Skillshare || Today’s Parent || Coffee & Crumbs || Perfect Formula || Dove || Logitech || Mall of America || Paypal || TOMS || Warner Bros|| Wise Ink Publishing
GRANTS & AWARDS
Minnesota Regional Arts Council Next Step Fund (2019)
2x Minnesota State Arts Board Artist Initiative Grant (2019, 2023)
Minnesota State Arts Board Creative Support Grant (2021)
2x Cultural Heritage Award, Minnesota Humanities Center (2023, 2024)
PROJECTS & PORTFOLIO
Alongside client work and creative collaborations, I lead several community-rooted and storytelling-driven projects:
Abide & Bloom – A space for creative women to gather, reflect, and grow through storytelling, resources, and connection. Visit Abide & Bloom
Created to Be Arts – A BIPOC-led creative initiative offering art education and workshops to families and children. Learn more
Spoonful of Faith Shop – A collection of products designed to uplift and inspire—featuring books, prints, apparel, and more. Shop now
